Nvidia Corporation ( ) is an American multinational corporation and technology company headquartered in Santa Clara, California, and incorporated in Delaware. Founded in 1993 by Jensen Huang (president and CEO), Chris Malachowsky, and Curtis Priem, it designs and supplies graphics processing units (GPUs), application programming interfaces (APIs) for data science and high-performance computing, and system on a chip units (SoCs) for mobile computing and the automotive market. The company is also a leading supplier of artificial intelligence (AI) hardware and software. Nvidia outsources the manufacturing of the hardware it designs.
Nvidia's professional line of GPUs are used for Edge computing computing and in supercomputers and workstations for applications in fields such as architecture, engineering and construction, media and entertainment, automotive, scientific research, and manufacturing design. Its GeForce line of GPUs is aimed at the consumer market and is used in applications such as video editing, 3D rendering, and PC gaming. With a market share of 80.2% in the second quarter of 2023, Nvidia leads global sales of discrete desktop GPUs by a wide margin. The company expanded its presence in the gaming industry with the introduction of the Shield Portable (a handheld game console), Shield Tablet (a gaming tablet), and Shield TV (a digital media player), as well as its cloud gaming service GeForce Now.
In addition to GPU design and outsourcing manufacturing, Nvidia provides the CUDA software platform and API that allows the creation of massively parallel programs which utilize GPUs.
In 2023, Nvidia became the seventh public U.S. company to be valued at over $1 trillion, and the company's valuation has increased rapidly since then amid growing demand for data center chips with AI capabilities in the midst of the AI boom. In June 2024, for one day, Nvidia overtook Microsoft as the world's most valuable publicly traded company, with a market capitalization of over $3.3 trillion.
At the time, Malachowsky and Priem were frustrated with Sun's management and were looking to leave, but Huang was on "firmer ground", in that he was already running his own division at LSI. The three co-founders discussed a vision of the future which was so compelling that Huang decided to leave LSI and become the chief executive officer of their new start-up.
The three co-founders envisioned graphics-based processing as the best trajectory for tackling challenges that had eluded general-purpose computing methods. As Huang later explained: "We also observed that video games were simultaneously one of the most computationally challenging problems and would have incredibly high sales volume. Those two conditions don't happen very often. Video games was our killer app — a flywheel to reach large markets funding huge R&D to solve massive computational problems."
The first problem was who would quit first. Huang's wife, Lori, did not want him to resign from LSI unless Malachowsky resigned from Sun at the same time, and Malachowsky's wife, Melody, felt the same way about Huang.
With $40,000 in the bank, the company was born. The company subsequently received $20 million of venture capital funding from Sequoia Capital, Sutter Hill Ventures and others.
During the late 1990s, Nvidia was one of 70 start-up companies pursuing the idea that graphics acceleration for video games was the path to the future. Only two survived: Nvidia and ATI Technologies, the latter of which merged into AMD.
Nvidia initially had no name.
After the company outgrew Priem's townhouse, its original headquarters office was in Sunnyvale, California.
Nvidia had also entered into a partnership with Sega to supply the graphics chip for the Dreamcast console and worked on the project for about a year. However, Nvidia's technology was already lagging behind competitors. This placed the company in a difficult position: continue working on a chip that was likely doomed to fail or abandon the project, risking financial collapse.
In a pivotal moment, Sega's president, Shoichiro Irimajiri, visited Huang in person to inform him that Sega had decided to choose another vendor for the Dreamcast. However, Irimajiri believed in Nvidia's potential and persuaded Sega's management to invest $5 million into the company. Huang later reflected that this funding was all that kept Nvidia afloat, and that Irimajiri's "understanding and generosity gave us six months to live".
In 1996, Huang laid off more than half of Nvidia's employees—thereby reducing headcount from 100 to 40—and focused the company's remaining resources on developing a graphics accelerator product optimized for processing triangle primitives: the RIVA 128. By the time the RIVA 128 was released in August 1997, Nvidia had only enough money left for one month's payroll. The sense of impending failure became so pervasive that it gave rise to Nvidia's unofficial company motto: "Our company is thirty days from going out of business." Huang began internal presentations to Nvidia staff with those words for many years.
Nvidia sold about a million RIVA 128 units within four months, and used the revenue to fund development of its next generation of products. In 1998, the release of the RIVA TNT helped solidify Nvidia's reputation as a leader in graphics technology.
In late 1999, Nvidia released the GeForce 256 (NV10), its first product expressly marketed as a GPU, which was most notable for introducing onboard transformation and lighting (T&L) to consumer-level 3D hardware. Running at 120 MHz and featuring four-pixel pipelines, it implemented advanced video acceleration, motion compensation, and hardware sub-picture alpha blending. The GeForce outperformed existing products by a wide margin.
Due to the success of its products, Nvidia won the contract to develop the graphics hardware for Microsoft's Xbox game console, which earned Nvidia a $200 million advance. However, the project took many of its best engineers away from other projects. In the short term this did not matter, and the GeForce 2 GTS shipped in the summer of 2000. In December 2000, Nvidia reached an agreement to acquire the intellectual assets of its one-time rival 3dfx, a pioneer in consumer 3D graphics technology leading the field from the mid-1990s until 2000. The acquisition process was finalized in April 2002.
In 2001, Standard & Poor's selected Nvidia to replace the departing Enron in the S&P 500 stock index, meaning that index funds would need to hold Nvidia shares going forward.
In July 2002, Nvidia acquired Exluna for an undisclosed sum. Exluna made software-rendering tools and the personnel were merged into the Cg project. In August 2003, Nvidia acquired MediaQ for approximately US$70 million. It launched GoForce the following year. On April 22, 2004, Nvidia acquired iReady, also a provider of high-performance TCP offload engines and iSCSI controllers. In December 2004, it was announced that Nvidia would assist Sony with the design of the graphics processor (RSX) for the PlayStation 3 game console. On December 14, 2005, Nvidia acquired ULI Electronics, which at the time supplied third-party southbridge parts for to ATI Technologies, Nvidia's competitor. In March 2006, Nvidia acquired Hybrid Graphics. In December 2006, Nvidia, along with its main rival in the graphics industry AMD (which had acquired ATI), received subpoenas from the U.S. Department of Justice regarding possible antitrust violations in the graphics card industry.
In July 2008, Nvidia took a write-down of approximately $200 million on its first-quarter revenue, after reporting that certain mobile chipsets and GPUs produced by the company had "abnormal failure rates" due to manufacturing defects. Nvidia, however, did not reveal the affected products. In September 2008, Nvidia became the subject of a class action lawsuit over the defects, claiming that the faulty GPUs had been incorporated into certain laptop models manufactured by Apple Inc., Dell, and Hewlett-Packard. In September 2010, Nvidia reached a settlement, in which it would reimburse owners of the affected laptops for repairs or, in some cases, replacement. On January 10, 2011, Nvidia signed a six-year, $1.5 billion cross-licensing agreement with Intel, ending all litigation between the two companies.
In November 2011, after initially unveiling it at Mobile World Congress, Nvidia released its ARM-based system-on-chip for mobile devices, Tegra 3. Nvidia claimed that the chip featured the first-ever quad-core mobile CPU. In May 2011, it was announced that Nvidia had agreed to acquire Icera, a baseband chip making company in the UK, for $367 million. In January 2013, Nvidia unveiled the Tegra 4, as well as the Shield Portable, an Android-based handheld game console powered by the new system on a chip. On July 29, 2013, Nvidia announced that they acquired PGI from STMicroelectronics.
In February 2013, Nvidia announced its plans to build a new headquarters in the form of two giant triangle-shaped buildings on the other side of San Tomas Expressway (to the west of its existing headquarters complex). The company selected triangles as its design theme. As Huang explained in a blog post, the triangle is "the fundamental building block of computer graphics".
In 2014, Nvidia ported the Valve games Portal and Half Life 2 to its Nvidia Shield Tablet as Lightspeed Studio. Since 2014, Nvidia has diversified its business focusing on three markets: gaming, automotive electronics, and mobile devices.
That same year, Nvidia also prevailed in litigation brought by the trustee of 3dfx's bankruptcy estate to challenge its 2000 acquisition of 3dfx's intellectual assets. On November 6, 2014, in an unpublished memorandum order, the U.S. Court of Appeals for the Ninth Circuit affirmed the "district court's judgment affirming the bankruptcy court's determination that Nvidia did not pay less than fair market value for assets purchased from 3dfx shortly before 3dfx filed for bankruptcy". In re 3dfx Interactive, Inc., 585 F. App'x 626 (9th Cir. 2014).
In July 2016, Nvidia agreed to a settlement for a false advertising lawsuit regarding its GTX 970 model, as the models were unable to use all of their advertised 4 GB of VRAM due to limitations brought by the design of its hardware. In May 2017, Nvidia announced a partnership with Toyota which would use Nvidia's Drive PX-series artificial intelligence platform for its autonomous vehicles. In July 2017, Nvidia and Chinese search giant Baidu announced a far-reaching AI partnership that includes cloud computing, autonomous driving, consumer devices, and Baidu's open-source AI framework PaddlePaddle. Baidu unveiled that Nvidia's Drive PX 2 AI will be the foundation of its autonomous-vehicle platform.
Nvidia officially released the Titan V on December 7, 2017.
Nvidia officially released the Nvidia Quadro GV100 on March 27, 2018. Nvidia officially released the RTX 2080 GPUs on September 27, 2018. In 2018, Google announced that Nvidia's Tesla P4 graphic cards would be integrated into Google Cloud service's artificial intelligence.
In May 2018, on the Nvidia user forum, a thread was startedMay 10, 2018. 'When will the Nvidia Web Drivers be released for macOS Mojave 10.14' . Nvidia asking the company to update users when they would release web drivers for its cards installed on legacy Mac Pro machines up to mid-2012 5,1 running the macOS Mojave operating system 10.14. Device driver are required to enable graphics acceleration and multiple Computer monitor capabilities of the GPU. On its Mojave update info website, Apple stated that macOS Mojave would run on legacy machines with 'Metal compatible' graphics cards Upgrade to macOS Mojave. Apple Computer and listed Metal compatible GPUs, including some manufactured by Nvidia. Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012) . Apple Computer However, this list did not include Metal compatible cards that currently work in macOS High Sierra using Nvidia-developed web drivers. In September, Nvidia responded, "Apple fully controls drivers for macOS. But if Apple allows, our engineers are ready and eager to help Apple deliver great drivers for macOS 10.14 (Mojave)."September 28, 2018. CUDA 10 and macOS 10.14 . Nvidia In October, Nvidia followed this up with another public announcement, "Apple fully controls drivers for macOS. Unfortunately, Nvidia currently cannot release a driver unless it is approved by Apple,"October 18, 2018. FAQ about MacOS 10.14 (Mojave) NVIDIA drivers suggesting a possible rift between the two companies.Florian Maislinger. January 22, 2019. 'Apple and Nvidia are said to have a silent hostility' . PC Builders Club. By January 2019, with still no sign of the enabling web drivers, Apple Insider weighed into the controversy with a claim that Apple management "doesn't want Nvidia support in macOS".William Gallagher and Mike Wuerthele. January 18, 2019. 'Apple's management doesn't want Nvidia support in macOS, and that's a bad sign for the Mac Pro' The following month, Apple Insider followed this up with another claim that Nvidia support was abandoned because of "relational issues in the past",Vadim Yuryev. February 14, 2019. Video: Nvidia support was abandoned in macOS Mojave, and here's why . Apple Insider and that Apple was developing its own GPU technology.Daniel Eran Dilger. April 4, 2017. 'Why Apple's new GPU efforts are a major disruptive threat to Nvidia' . Apple Insider Without Apple-approved Nvidia web drivers, Apple users are faced with replacing their Nvidia cards with a competing supported brand, such as AMD Radeon from the list recommended by Apple. 'Install macOS 10.14 Mojave on Mac Pro (mid 2010) and Mac Pro (mid 2012)' Apple Inc.
In May 2020, Nvidia's developed an open source ventilator to address the shortage resulting from the global coronavirus pandemic. On May 14, 2020, Nvidia officially announced their Ampere GPU microarchitecture and the Nvidia A100 GPU accelerator. In July 2020, it was reported that Nvidia was in talks with SoftBank Group to buy Arm, a UK-based chip designer, for $32 billion.
On September 1, 2020, Nvidia officially announced the GeForce 30 series based on the company's new Ampere microarchitecture.
On September 13, 2020, Nvidia announced that they would buy Arm from SoftBank Group for $40 billion, subject to the usual scrutiny, with the latter retaining a 10% share of Nvidia. In October 2020, Nvidia announced its plan to build the most powerful computer in Cambridge, England. The computer, called Cambridge-1, launched in July 2021 with a $100 million investment and will employ AI to support healthcare research. According to Jensen Huang, "The Cambridge-1 supercomputer will serve as a hub of innovation for the UK, and further the groundbreaking work being done by the nation's researchers in critical healthcare and drug discovery."
Also in October 2020, along with the release of the Nvidia RTX A6000, Nvidia announced it is retiring its workstation GPU brand Quadro, shifting its product name to Nvidia RTX for future products and the manufacturing to be Nvidia Ampere architecture-based.
In August 2021, the proposed takeover of Arm was stalled after the UK's Competition and Markets Authority raised "significant competition concerns". In October 2021, the European Commission opened a competition investigation into the takeover. The Commission stated that Nvidia's acquisition could restrict competitors' access to Arm's products and provide Nvidia with too much internal information on its competitors due to their deals with Arm. SoftBank (the parent company of Arm) and Nvidia announced in early February 2022 that they "had agreed not to move forward with the transaction 'because of significant regulatory challenges. The investigation was set to end on March 15, 2022. That same month, Nvidia was reportedly compromised by a cyberattack. This would have been the largest semiconductor acquisition in history.
In March 2022, Nvidia's CEO Jensen Huang mentioned that they were open to having Intel manufacture their chips in the future. This was the first time the company mentioned that they would work together with Intel's upcoming foundry services.
In April 2022, it was reported that Nvidia planned to open a new research center in Yerevan, Armenia.
In May 2022, Nvidia opened Voyager, the second of the two giant buildings at its new headquarters complex to the west of the old one. Unlike its smaller and older sibling Endeavor, the triangle theming is used more "sparingly" in Voyager.
In September 2022, Nvidia announced its next-generation automotive-grade chip, Drive Thor.
In September 2022, Nvidia announced a collaboration with the Broad Institute of MIT and Harvard related to the entire suite of Nvidia's AI-powered healthcare software suite called Clara, that includes Parabricks and MONAI.
Following U.S. Department of Commerce regulations which placed an embargo on exports to China of advanced microchips, which went into effect in October 2022, Nvidia saw its data center chip added to the export control list. The next month, the company unveiled a new advanced chip in China, called the A800 GPU, that met the export control rules.
In September 2023, Getty Images announced that it was partnering with Nvidia to launch Generative AI by Getty Images, a new tool that lets people create images using Getty's library of licensed photos. Getty will use Nvidia's Edify model, which is available on Nvidia's generative AI model library Picasso.
On September 26, 2023, Denny's CEO Kelli Valade joined Huang in East San Jose to celebrate the founding of Nvidia at Denny's on Berryessa Road, where a plaque was installed to mark the relevant corner booth as the birthplace of a $1 trillion company. By then, Nvidia's H100 GPUs were in such demand that even other were beholden to how Nvidia allocated supply. Larry Ellison of Oracle Corporation said that month that during a dinner with Huang at Nobu in Palo Alto, he and Elon Musk of Tesla, Inc. and xAI "were begging" for H100s, "I guess is the best way to describe it. An hour of sushi and begging".
In October 2023, it was reported that Nvidia had quietly begun designing ARM-based central processing units (CPUs) for Microsoft's Windows operating system with a target to start selling them in 2025.
In January 2024, Raymond James Financial analysts estimated that Nvidia was selling the H100 GPU in the price range of $25,000 to $30,000 each, while on eBay, individual H100s cost over $40,000. Several major technology companies were purchasing tens or hundreds of thousands of GPUs for their data centers to run generative artificial intelligence projects; simple arithmetic implied that they were committing to billions of dollars in capital expenditures.
In February 2024, it was reported that Nvidia was the "hot employer" in Silicon Valley because it was offering interesting work and good pay at a time when other tech employers were downsizing. Half of Nvidia employees earned over $228,000 in 2023. By then, Nvidia GPUs had become so valuable that they needed special security while in transit to data centers. Cisco chief information officer Fletcher Previn explained at a CIO summit: "Those GPUs arrive by armored car".
On March 1, 2024, Nvidia became the third company in the history of the United States to close with a market capitalization in excess of $2 trillion. Nvidia needed only 180 days to get to $2 trillion from $1 trillion, while the first two companies, Apple and Microsoft, each took over 500 days. On March 18, Nvidia announced its new AI chip and microarchitecture Blackwell, named after mathematician David Blackwell.
In April 2024, Reuters reported that China had allegedly acquired banned Nvidia chips and servers from Supermicro and Dell via tenders.
In June 2024, the Federal Trade Commission (FTC) and the Justice Department (DOJ) began antitrust investigations into Nvidia, Microsoft and OpenAI, focusing on their influence in the AI industry. The FTC led the investigations into Microsoft and OpenAI, while the DOJ handled Nvidia. The probes centered on the companies' conduct rather than mergers. This development followed an open letter from OpenAI employees expressing concerns about the AI boom and lack of oversight.
The company became the world's most valuable, surpassing Microsoft and Apple, on June 18, 2024, after its market capitalization exceeded $3.3 trillion.
In June 2024, Trend Micro announced a partnership with Nvidia to develop AI-driven security tools, notably to protect the data centers where AI workloads are processed. This collaboration integrates Nvidia NIM and Nvidia Morpheus with Trend Vision One and its Sovereign and Private Cloud solutions to improve data privacy, real-time analysis, and rapid threat mitigation.
In October 2024, Nvidia introduced a family of open-source multimodal large language models called NVLM 1.0, which features a flagship version with 72 billion parameters, designed to improve text-only performance after multimodal training.
In November 2024, the company was added to the Dow Jones Industrial Average.
In November 2024, Morgan Stanley reported that "the entire 2025 production" of all of Nvidia's Blackwell chips was "already sold out".
Also in November 2024, the company bought 1.2 million shares of Nebius Group.
Nvidia was ranked #3 on Forbes' "Best Places to Work" list in 2024.
In January 2025, Nvidia saw the largest one-day loss in market capitalization for a U.S. company in history at $600 billion. This was due to DeepSeek, a Chinese AI start-up that developed an advanced AI model at a lower cost and computing power. DeepSeek's AI assistant, using the V3 model, surpassed ChatGPT as the highest-rated free app in the U.S. on Apple's App Store.
On 7 April 2025, Nvidia released the Llama-3.1-Nemotron-Ultra-253B-v1 reasoning large language model, under the Nvidia Open Model License. It comes in three sizes: Nano, Super and Ultra.
On 28 May 2025, Nvidia's second-quarter revenue forecast fell short of market estimates due to U.S. export restrictions impacting AI chip sales to China, yet the company's stock rose 5% as investors remained optimistic about long-term AI demand.
On 9 June 2025, Nvidia was said to partner up with U.S. chipmaker for a new AI testing environment. In July 2025, it was announced that NVIDIA had acquired CentL, a Canadian-based AI firm.
+Sales by business unit (2023) !Business unit !Sales (billion $) !Share | ||
Compute & networking | 47.4 | 77.8% |
Graphics | 13.5 | 22.2% |
+Sales by region (2023) !Region !Sales (billion $) !Share | ||
United States | 27.0 | 44.3% |
Taiwan | 13.4 | 22.0% |
China | 10.3 | 16.9% |
Other countries | 10.2 | 16.8% |
+ 10-year financials (2016–2025)
!Year
!Revenue (mn. US$) !Net income (mn. US$) !Employees |
For the fiscal year 2020, Nvidia reported earnings of US$2.796 billion, with an annual revenue of US$10.918 billion, a decline of 6.8% over the previous fiscal cycle. Nvidia's shares traded at over $531 per share, and its market capitalization was valued at over US$328.7 billion in January 2021. As of late Q3 2024, Nvidia's market cap is around US$2.98 trillion.
For the Q2 of 2020, Nvidia reported sales of $3.87 billion, which was a 50% rise from the same period in 2019. The surge in sales and people's higher demand for computer technology. According to the financial chief of the company, Colette Kress, the effects of the pandemic will "likely reflect this evolution in enterprise workforce trends with a greater focus on technologies, such as Nvidia laptops and virtual workstations, that enable remote work and virtual collaboration." In May 2023, Nvidia crossed $1 trillion in market valuation during trading hours, and grew to $1.2 trillion by the following November. For its strength, size and market capitalization, Nvidia has been selected to be one of Bloomberg's "Magnificent Seven", the seven biggest companies on the stock market in these regards.
Instead, Nvidia provides its own binary GeForce graphics drivers for X.Org and an open-source library that interfaces with the Linux kernel, FreeBSD or Solaris kernels and the proprietary graphics software. Nvidia also provided but stopped supporting an obfuscated open-source driver that only supports two-dimensional hardware acceleration and ships with the X.Org distribution.
The proprietary nature of Nvidia's drivers has generated dissatisfaction within free-software communities. In a 2012 talk, Linus Torvalds, in criticism of Nvidia's approach towards Linux, raised his middle finger and stated "Nvidia, fuck you." Some Linux and BSD users insist on using only open-source drivers and regard Nvidia's insistence on providing nothing more than a binary-only driver as inadequate, given that competing manufacturers such as Intel offer support and documentation for open-source developers, and others like AMD release partial documentation and provide some active development. An overview of graphic card manufacturers and how well they work with Ubuntu Ubuntu Gamer, January 10, 2011 (Article by Luke Benstead)
Nvidia only provides x86/x64 and ARMv7-A versions of their proprietary driver; as a result, features like CUDA are unavailable on other platforms. Some users claim that Nvidia's Linux drivers impose artificial restrictions, like limiting the number of monitors that can be used at the same time, but the company has not commented on these accusations.
In 2014, with its Maxwell GPUs, Nvidia started to require firmware by them to unlock all features of its graphics cards. NVIDIA Begins Requiring Signed GPU Firmware Images , slashdot, September 27, 2014. Linux-Firmware Adds Signed NVIDIA Firmware Binaries For Turing's Type-C Controller , phoronix, February 13, 2019. The Open-Source NVIDIA "Nouveau" Driver Gets A Batch Of Fixes For Linux 5.3 , phoronix, July 19, 2019.
On May 12, 2022, Nvidia announced that they are opensourcing their GPU kernel modules. Support for Nvidia's firmware was implemented in nouveau in 2023, which allows proper power management and GPU reclocking for Turing and newer graphics card generations.
In April 2016, Nvidia produced the DGX-1 based on an 8 GPU cluster, to improve the ability of users to use deep learning by combining GPUs with integrated deep learning software. Nvidia gifted its first DGX-1 to OpenAI in August 2016 to help it train larger and more complex AI models with the capability of reducing processing time from six days to two hours. It also developed Nvidia Tesla K80 and P100 GPU-based virtual machines, which are available through Google Cloud, which Google installed in November 2016. Microsoft added GPU servers in a preview offering of its N series based on Nvidia's Tesla K80s, each containing 4992 processing cores. Later that year, AWS's P2 instance was produced using up to 16 Nvidia Tesla K80 GPUs. That month Nvidia also partnered with IBM to create a software kit that boosts the AI capabilities of Watson, called IBM PowerAI. Nvidia also offers its own Nvidia Deep Learning software development kit. In 2017, the GPUs were also brought online at the Riken Center for Advanced Intelligence Project for Fujitsu. The company's deep learning technology led to a boost in its 2017 earnings.
In May 2018, researchers at the artificial intelligence department of Nvidia realized the possibility that a robot can learn to perform a job simply by observing the person doing the same job. They have created a system that, after a short revision and testing, can already be used to control the universal robots of the next generation. In addition to GPU manufacturing, Nvidia provides parallel processing capabilities to researchers and scientists that allow them to efficiently run high-performance applications. "Robot see, robot do: Nvidia system lets robots learn by watching humans" New Atlas, May 23, 2018
In 2024, Huang oriented Nvidia's focus towards and , which he expects to gain widespread adoption.
In 2025, Nvidia announced Isaac GR00T N1, an open-source foundation model "designed to expedite the development and capabilities of humanoid robots". Neura Robotics, 1X Technologies and Vention are among the first companies to use the model.
The card's back-end hardware specifications, initially announced as being identical to those of the GeForce GTX 980, differed in the amount of L2 cache (1.75 MB versus 2 MB in the GeForce GTX 980) and the number of ROPs (56 versus 64 in the 980). Additionally, it was revealed that the card was designed to access its memory as a 3.5 GB section, plus a 0.5 GB one, access to the latter being 7 times slower than the first one. The company then went on to promise a specific driver modification to alleviate the performance issues produced by the cutbacks suffered by the card. However, Nvidia later clarified that the promise had been a miscommunication and there would be no specific driver update for the GTX 970. Nvidia claimed that it would assist customers who wanted refunds in obtaining them. On February 26, 2015, Nvidia CEO Jensen Huang went on record in Nvidia's official blog to apologize for the incident. In February 2015 a class-action lawsuit alleging false advertising was filed against Nvidia and Gigabyte Technology in the U.S. District Court for Northern California.
Nvidia revealed that it is able to disable individual units, each containing 256 KB of L2 cache and 8 ROPs, without disabling whole memory controllers. This comes at the cost of dividing the memory bus into high speed and low speed segments that cannot be accessed at the same time unless one segment is reading while the other segment is writing because the L2/ROP unit managing both of the GDDR5 controllers shares the read return channel and the write data bus between the two GDDR5 controllers and itself. This is used in the GeForce GTX 970, which therefore can be described as having 3.5 GB in its high speed segment on a 224-bit bus and 0.5 GB in a low speed segment on a 32-bit bus.
On July 27, 2016, Nvidia agreed to a preliminary settlement of the U.S. class action lawsuit, offering a $30 refund on GTX 970 purchases. The agreed upon refund represents the portion of the cost of the storage and performance capabilities the consumers assumed they were obtaining when they purchased the card.
First announced in a blog post on March 1, 2018, it was canceled on May 4, 2018.
In emails that were disclosed by Walton from Nvidia Senior PR Manager Bryan Del Rizzo, Nvidia had said:
...your GPU reviews and recommendations have continued to focus singularly on rasterization performance, and you have largely discounted all of the other technologies we offer gamers. It is very clear from your community commentary that you do not see things the same way that we, gamers, and the rest of the industry do.TechSpot, partner site of Hardware Unboxed, said, "this and other related incidents raise serious questions around journalistic independence and what they are expecting of reviewers when they are sent products for an unbiased opinion."
A number of technology reviewers came out strongly against Nvidia's move. Linus Sebastian, of Linus Tech Tips, titled the episode of his weekly WAN Show, "NVIDIA might ACTUALLY be EVIL..." and was highly critical of the company's move to dictate specific outcomes of technology reviews. The review site Gamers Nexus said it was, "Nvidia's latest decision to shoot both its feet: They've now made it so that any reviewers covering RT will become subject to scrutiny from untrusting viewers who will suspect subversion by the company. Shortsighted self-own from NVIDIA."
Two days later, Nvidia reversed their stance. Hardware Unboxed sent out a Twitter message, "I just received an email from Nvidia apologizing for the previous email & they've now walked everything back." On December 14, Hardware Unboxed released a video explaining the controversy from their viewpoint. Via Twitter, they also shared a second apology sent by Nvidia's Del Rizzo that said "to withhold samples because I didn't agree with your commentary is simply inexcusable and crossed the line."
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